How To Really Sell Digital Products On The Internet

There are a number of things that come to mind when trying to make money on the internet. You can sell products that other people have created and they pay you a commission on your sales. These products may be tangible or digital. Tangible products are very easy to envision, just think cameras, car parts, etc. but what about digital products? In fact, what is a digital product anyway?

A digital product, in a nutshell, is anything that you can have instant access to without leaving your computer keyboard. So really, what does that mean? Well think of your big names in the software world for instance; Antivirus products from McAfee, Turbo Tax or Quicken from Intuit, Microsoft Office, Adobe etc. The list goes on and on. Those are just the big players in the software market. For each major player there are thousands of smaller players. Just think of an iPhone or Droid app! Most of those apps are created by individual developers. The see a need, write an app, and hopefully make some money from it. Thousands of developers create the apps that these devices use, not just one big company. They are predominantly individual developers who are just trying to make a little extra money and hoping they hit the jackpot by creating a very popular app.

Software is not the only product that is delivered digitally. Information products are a multi-billion dollar industry in itself. Ebooks, training videos, online lessons for anything you can think of are available instantly. If you are reading this article you’ve already seen thousands of these products. The clever marketers, however, portray their products as something more than digital. The graphic designs they use to portray their products is nothing short of brilliant! If you can see a graphical depiction of the product you are interesting in buying you are 90% more influenced to purchase that product. That’s why marketers mail catalogs to you at great expense to themselves. In fact, catalogs have been around for hundreds of years just for this reason alone. If you can picture the product, there is a much better chance you will buy it!

The fascinating thing with digital products is you cannot really see the product because it is just 1s and 0s on a computer. We see it only on a computer screen as the user interface the author wants us to see. The text you are currently reading is just a visual representation of those 1s and 0s stored on a computer. The same goes for a video presentation. So how then does the marketer create this “catalog” for us to see the product he is selling?

Well that’s what we’ll call “creative license”. Pictures, colors, text and graphics are pooled together with artistic flair to create what the author feels is a pictorial representation of what his or her product is or does. This niche in internet marketing generates millions upon millions in income for those with the skills to perform this type of artistry. Some of these people are truly artists! Most of these people, however, just follow a template or know a few basic skills that allow them to create what appears to be very intricate and time consuming graphics. They layer pictures on top of pictures, add a few effects and cool looking graphics.