Information Product Development & Creation – How to Create a Digital Product For Your New Store

So you’ve opened up a new store, have you? And you want to fill it up with digital products? Well good for you. Digital products are the easiest thing to stock and sell. They cost very little to keep in stock and once they’re paid for they cost very little to sell.

One of the best forms of a digital product is the self-help product. In other words, learning content. Learning content in the form of videos, audios and eBooks are amongst the fastest growing items out there today. And the market is increasing and best of all, as we’ve proven, it’s recession resistant. Not only that, but self-help digital products are one of the few things that truly help people. And good karma is always a big benefit!

But how do you create a digital product for your new store?

There are seven primary steps in creating a digital learning product.

1. Define your products

There’s no point in going off half-cocked and creating a digital learning content product. You need to know that what you will create will actually sell and will interest a particular reader or audience. That’s what this step is all about. Identifying who, why, what and how.

2. Research your solution

Once you’ve developed a solution to a user’s problems, you’ll find that there is a mix of information involved. After all you are selling an information product in digital form. There’s information you already have. Information you know you need. And details you need to fill in. These latter you will discover as the process continues.

3. Design your product

Once you’ve defined what your product will look like, you need to create the framework for it. In the case of a digital learning content product that means you need to design it down to the paragraph level. Of course, if your digital product isn’t an eBook you won’t have a paragraph. But you still need to create the structural design to that level.

4. Structurally edit the design

Once you’ve outlined your product, or designed it to the paragraph level, you could just continue with filling it in. However, doing the design has given you an opportunity. Rather than fight to polish the structure and revise it after you’ve filled it in, you can do your structural edits now. While it’s easy to make changes.

5. Create the product

Now you need to create the product. Write it. Put it in PowerPoint. Film it. Each type of product is different.

6. Polish your product

But no matter what product you are creating, you aren’t finished yet. Because what you’ve created is still pretty rough. It needs to have the rough edges polished off. Again, how you do that depends on the media.

7. Publish and market your product

You now have a finished, saleable product… almost. All that’s necessary is to convert it to the final formats. Make it saleable and then get out there and sell it!