Working From a Digital Product Creation Blueprint

Like almost everything even vaguely technical, it pays to have a digital product creation blueprint to work from when you decide to make a digital product. This can be as simple as a checklist to make sure that you don’t miss any vital steps when you create your product. Or it can even be closer to a recipe that you follow, much the same as when you’re cooking a dish for the first time.

My preference is to follow a checklist rather than a complete recipe but that’s partly because I’m like that a lot of the time and partly because I’ve made enough digital products to know approximately what I’m doing.

But if you prefer something closer to a digital product creation blueprint then follow these steps.

1. Research the market

Set yourself a time limit to do this as it’s way too easy to spend all your allotted time on research and never get round to creating the product. It’s far better to get a general handle on what needs to be produced and fine tune that in subsequent versions.

2. Create an outline

I like outlines a lot.

They are quick to make – usually only a line or two for each section the product will contain and maybe an extra handful of points to cover for each of those bullets.

They also make it blindingly obvious if something is missing – it tends to leap out from the page or the screen.

3. Start creating!

This is important, especially if your natural inclination is to procrastinate.

We like completeness and order – that’s why untidiness bugs so many people.

Once you start to create a product, part of your mind will go into nag mode to nudge you into continuing the project.

This is not as strong with a digital project and you need to make sure that you have other things in place to keep you on track. But it’s certainly a good start.

Uploading each completed section to your download page helps keep you on track in this respect.

4. Write your sales page

You’re almost certainly going to need a sales letter. Or at the least a product description if you’re uploading your new digital product to a marketplace like Amazon.

The sales letter doesn’t have to be perfect but it does need to exist.

The headline is far and away the most important part. There are online headline generators that you can use as a starter and they may be sufficient for your needs. But if you’re able to craft your own headline, even better.

The rest of the sales copy should persuade people to at least try your product. There are some excellent books such as the Ultimate Sales Letter that will talk you through the process but, again, don’t let that be a reason to procrastinate on the final launch. It’s almost always better to launch first and amend later, especially with digital products as you can offer updates as a free bonus.

5. Put it up for sale

This is the final piece of the product creation jigsaw.

If your product never gets launched, you may as well have not created it in the first place.

So make sure that you take this final step, whether it’s through somewhere like Amazon, a digital product wholesaler like Clickbank, on your own host or wherever.

What Type of Digital Product Should You Create?

Digital products are increasingly the top choice of consumers. Whether it’s something as simple as a Kindle book or something more complicated like a video tutorial, digital products are increasingly being chosen. But what type of digital product should you create? Here are some of the major types and their associated pros and cons.

Kindle Books

If you’ve got a word processor then you can type away and let Amazon handle the conversion process into a Kindle format.

Which means that you’ve got an easy conversion process. All you need to do is come up with the content.

Amazon also handle all the sales and distribution. Sure, they take a commission for that, but within their preferred price range of $2.99 to $9.99, they’ll give you a generous 70% commission most of the time.

The negative is the price point of most Kindle books. Lots sell for 99 cents and that only pays out 35% royalties. So if you think you can be another John Locke and sell over a million sub-dollar Kindle books then you’ll make a decent income. But for mere mortals, selling a few dozen or even a few hundred low price Kindle books a month won’t allow you to quit your day job.

PDF eBooks

These are usually priced higher than Kindle books and you get more flexibility with layout (Kindles don’t even accept basic formatting such as tabs or bullet points).

PDFs are usually sold from your own site, so your “royalty” can be as high as 100% of the retail price, give or take payment fees. So a $7 PDF will earn you about the same as selling a $9.99 Kindle book. And chances are that it will be an easier sale from your own site rather than competing with hundreds or even thousands of other books on Amazon.

And if you can get as much as $17 or $27 (not that difficult, honest) then you’d need to be priced at $50 and above on Kindle to get the same earnings.

Which is long way of saying that if your information can sell for more than $7 then you should strongly consider selling it from your own site.

Audio programs

Back before the internet happened, these were the main way of distributing information products.

I’m not old enough to remember (honest!) but, originally, Nightingale Conant sold their audio programs on LP records. They then progressed to audio cassettes and then CDs and DVDs.

Audio products are generally higher priced than printed books or eBooks.

They have the added convenience that they are the only digital product that is truly independent. You can listen to them on your computer, anywhere else in your home or anywhere out of your home. So they can be listened to whilst jogging, commuting to work, driving or even being flown on a plane (except during takeoff and landing, of course).

So there’s a high level of convenience with audio programs and, for that, they generally command a higher price.

Video programs

In much the same way as a DVD typically sells for more than a CD, video programs generally command a higher price than any of the other formats we’ve discussed.

With today’s modern software and even a modestly specified computer, videos can be rendered quite fast. Sure, not as fast as audios, but still not too slow either.

There are also a wide range of options for video programs. You don’t need a camera to produce them – none of the products I’ve produced have been made with a video camera.

Instead, you can use software to record your voice and either screenshots or Power Point style presentations.

These work well as people can see what’s happening, rather than having to guess as they have to do when listening to an audio or scroll through screenshots as they’d have to do with an eBook.

Most things benefit from being able to see what’s happening as well as hear it described.

Which is why video generally commands a higher price point and are generally better accepted than the other digital product formats we’ve examined.

Selling Digital Products On The Internet Today

Want to know what my favorite business model in the world is? It’s easy to guess, I practice it everyday on my computer. It’s selling digital products! These are the type of products that are “digital”, and can be instantly downloaded onto your computer. And once you receive it, you can start using it immediately.

There’s no waiting 7-12 days for shipping, and of course… no shipping fees. And actually when you think about it, I think it’s a better economical choice too. Nowadays, technology is taking off! You can now view movies on demand on your phone, laptop, tablet, pay per view channel, and etc. It’s incredible!

There are a lot of video rental stores going out of business all across the country. It’s so easy to rent a cheap DVD nowadays that all you have to do is go down to your local Walmart and insert a dollar or two to have your DVD dispensed from the DVD rental vending machine. I can’t even remember the last time I rented a DVD from a traditional video rental store.

In my opinion, selling digital items is the only logical way to sell nowadays. People want their products fast, clean, and in good condition… what better way to give them that than an instant digital product that they can download and use 2 minutes after purchasing? It’s a beautiful thing. And you should learn more about it. It can be powerful.

Now some people like to dramatically price their digital products. One form of digital product called an “eBook” is something that many people feel that should be priced around $20 – $30. I don’t agree with this – at least on the frontend sale.

If you have an exclusive product that you want to sell to your backend customers that is full of tremendous value – and it’s something that most have expressed interest in… then a price range around $30 would be logical.

But in my opinion, once you’ve sold out of your good eBooks to your customers, you should create a “physical” product, and sell it for around $500. This would be a tangible product that you would create manuals, CD’s, DVD’s, membership sites, and even an offline newsletter for. $500 a sale isn’t anything to sneeze at, and the beauty of it all is that you can have all of this automated for you also.

Selling digital products is a hot thing right now. Like I said, a lot traditional means of delivering entertainment is transitioning onto the internet, through mobile communications, and via communications that doesn’t require wires. You should definitely take a look into it for your business if you want to automate your life, and even create a new stream of revenue for yourself.

There are many kinds of digital items that you can sell. Simply visit Amazon’s website for ideas. You already see items being sold in the iTunes and Android market. Use your creativity to develop something that can be extremely profitable for you.

Good luck with creating and selling your own digital products.

Selling Digital Products Online – Is it Possible to Make Money Selling Digital Products Online?

As you are no doubt aware the Internet has completely transformed the way business is done and selling digital products is one way of making use of this new idea of buying products online.

There are no limits to your potential customers – the whole online world is your market and the great thing about it is it is open 24/7.

Digital Products are a great way of making money online as you can sell almost anything that is digital. For example, software downloads, e-books, journals, music, information, articles, subscriptions. The Internet’s instantaneous nature allows the customer to receive the digital products immediately after purchase just like going to a shop and coming away with a purchase. You pay your money and have the good immediately – what could be better.

You also have an immediate sale and the money goes into your account straight away. You don’t have to be there constantly managing the shop. Goods are sold whether you are there or not. This is the beauty of the Internet. Your virtual shop works on while you do other things but the income still comes in. There is no need to deal with customers (unless you want to of course) and it is automatic 365 days a year.

You can sell digital products over and over again. You can pay for the product once, or use free products, or create it yourself but you can keep selling the same digital products again and again and again making you money each time it is sold.

A good reputation with quality products will get you great exposure and always ensure your customers can give you feedback cause this can only enhance your reputation and popularity. Make sure you provide a quality product that can help others and solve problems as this will enable the product to be praised by customers and there is no greater marketing than word of mouth and recommendation. Your customer base can then only rise and rise making sales for you inevitable.

The key to selling online is the automation system. The more user friendly this is the more clients will be able to purchase smoothly. Make sure you make this your priority when setting up a website for your digital products. You can then concentrate on promoting your digital products and driving traffic to your website.

So in conclusion selling digital products online is a definite way of making money and even creating a business for yourself.